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Moments of Truth

When a product and a customer come together for the first time, it can be the start of a beautiful friendship or even love at first sight. Or, however: they could give each other the cold shoulder and the customer might even feel let down. That is the moment of truth at the point of sale.
The most successful way to reach customers, to spark their passion for a product and appeal to their senses, is personal face-to-face contact. Whether at trade fairs, promotions, training or events – we ensure that the moments of truth are successful for our retail partners and their products.